It's worth more than Disney and Coca-Cola. How this liquor brand took over China

It's worth more than Disney and Coca-Cola. How this liquor brand took over China

When Costco opened its first store in China in 2019, it wasn’t just the hot rotisserie chickens and discounted Birkin bags that lured frenzied crowds. A fiery, throat-tingling liquor called Kweichow Moutai also flew off shelves.


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